Strategy : winning in the marketplace : core concepts, analytical tools, cases /

Strategy : winning in the marketplace : core concepts, analytical tools, cases /

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This book covers developments in business stategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as standard part of strategic...

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Detalhes bibliográficos
Autor principal: Thompson, Arthur A.
Outros Autores: Gamble, John, Strickland, A. J.
Formato: Livro
Publicado em: Boston: McGraw-Hill, c2004
Assuntos:
Strategic planning
management
Strategic planning > Case studies
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