Strategy : winning in the marketplace : core concepts, analytical tools, cases /

This book covers developments in business stategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as standard part of strategic...

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Bibliographic Details
Main Author: Thompson, Arthur A.
Other Authors: Gamble, John, Strickland, A. J.
Format: Book
Published: Boston: McGraw-Hill, c2004
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005 20250929114732.0
020 |a 0072847700  |c TZS 8,000/= 
040 |a MCCL  |b eng.  |e AACR 2nd rev. ed. 
082 |a 658.4012 THO 
100 |a Thompson, Arthur A. 
245 |a Strategy :  |b winning in the marketplace : core concepts, analytical tools, cases /   |c Arthur A. Thompson, Jr., John E. Gamble, A.J. Strickland III. 
260 |a Boston:  |b McGraw-Hill,  |c c2004 
300 |a xxxii, (various paging) :  |b col. ill. ;   |c  26 cm. 
504 |a Includes indexes 
520 |a This book covers developments in business stategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as standard part of strategic analysis; the spread of high-velocity change to more industries and company environments; and the fundamental changes in both strategy and internal operations as a result of the implementation of Internet technology applications accross the globe 
546 |a eng. 
650 |a Strategic planning 
650 |a management 
650 |a Strategic planning--Case studies 
700 |a  Gamble, John 
700 |a Strickland, A. J. 
942 |c BK 
999 |c 11370  |d 11370