Exploring corporate strategy /

Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will...

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Bibliographic Details
Main Author:	Johnson, Gerry
Other Authors:	Scholes, Kevan, Whittington, Richard
Format:	Book
Published:	Harlow: Pearson Education, c2006.
Edition:	7th ed.
Subjects:	Business planning Strategic management Strategic planning.
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