Exploring corporate strategy /

Exploring corporate strategy /

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Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will...

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Bibliographic Details
Main Author: Johnson, Gerry
Other Authors: Scholes, Kevan, Whittington, Richard
Format: Book
Published: Harlow: Pearson Education, c2006.
Edition:7th ed.
Subjects:
Business planning
Strategic management
Strategic planning.
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