Exploring corporate strategy /

Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will...

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Détails bibliographiques
Auteur principal: Johnson, Gerry
Autres auteurs: Scholes, Kevan, Whittington, Richard
Format: Livre
Publié: Harlow: Pearson Education, c2006.
Édition:7th ed.
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Description
Résumé:Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will gain deeper insight into the manager-way of thinking
Description matérielle:xxxv, 635 p. : ill. ; 27 cm.
Bibliographie:Includes bibliographical references and indexes.
ISBN:9780273710172