Exploring corporate strategy /

Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will...

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Detalles Bibliográficos
Autor principal: Johnson, Gerry
Otros Autores: Scholes, Kevan, Whittington, Richard
Formato: Libro
Publicado: Harlow: Pearson Education, c2006.
Edición:7th ed.
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Descripción
Sumario:Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will gain deeper insight into the manager-way of thinking
Descripción Física:xxxv, 635 p. : ill. ; 27 cm.
Bibliografía:Includes bibliographical references and indexes.
ISBN:9780273710172