Strategic brand management : building, measuring, and managing brand equity

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring,...

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Dettagli Bibliografici
Autore principale:	KELLER, K.L (Author)
Altri autori:	SWAMINATHAN, V. (Author)
Natura:	Libro
Pubblicazione:	Harlow: Pearson Education Limited, c 2020.
Edizione:	5th ed.
Soggetti:	Brand name products Management Business and Management Brand management
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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