Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring,...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: KELLER, K.L (Author)
Otros Autores: SWAMINATHAN, V. (Author)
Formato: Libro
Publicado: Harlow: Pearson Education Limited, c 2020.
Edición:5th ed.
Materias:
Brand name products Management
Business and Management
Brand management
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Ejemplares similares