KELLER, K., & SWAMINATHAN, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (5th ed.). Pearson Education Limited.
Цитирование в стиле Чикаго (17-е изд.)KELLER, K.L, и V. SWAMINATHAN. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Harlow: Pearson Education Limited, 2020.
Цитирование MLA (9-е изд.)KELLER, K.L, и V. SWAMINATHAN. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Pearson Education Limited, 2020.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.