Style de citation APA (7e éd.)

KELLER, K., & SWAMINATHAN, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (5th ed.). Pearson Education Limited.

Style de citation Chicago (17e éd.)

KELLER, K.L, et V. SWAMINATHAN. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Harlow: Pearson Education Limited, 2020.

Style de citation MLA (9e éd.)

KELLER, K.L, et V. SWAMINATHAN. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Pearson Education Limited, 2020.