Cita APA (7a ed.)

KELLER, K., & SWAMINATHAN, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (5th ed.). Pearson Education Limited.

Cita Chicago Style (17a ed.)

KELLER, K.L, y V. SWAMINATHAN. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Harlow: Pearson Education Limited, 2020.

Cita MLA (9a ed.)

KELLER, K.L, y V. SWAMINATHAN. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Pearson Education Limited, 2020.