APA (7th ed.) Citation

KELLER, K., & SWAMINATHAN, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (5th ed.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

KELLER, K.L, and V. SWAMINATHAN. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Harlow: Pearson Education Limited, 2020.

MLA (9th ed.) Citation

KELLER, K.L, and V. SWAMINATHAN. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Pearson Education Limited, 2020.