ELECTRONIC commerce 2012: a managerial and social networks perspective /

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其他作者: Turban, Efraim, King, David, Lee, Jae, Liang, Ting-Peng, Turban, Deborrah C., Lang, Judy
格式: 图书
出版: Boston: Pearson, 2012.
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020 |a 9780273761341  |c TZS 201,111/= 
040 |a MUL  |b eng.  |e AACR2 
082 |a 381.142068 ELE 
245 |a ELECTRONIC commerce 2012:  |b a managerial and social networks perspective /  |c Efraim Turban , David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban, and Judy Lang 
250 |b Global edition. 
260 |a Boston:  |b Pearson,  |c 2012. 
300 |a 791p. :  |b ill.(some col.);  |c 30 cm. 
500 |a Includes glossary (p.767-779). 
504 |a Includes index (p.780-791) 
505 |a Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects. 
546 |a eng. 
650 |a E-commerce infrastructure  
650 |a Travel and tourism 
650 |a Online purchasing 
650 |a Mobile commerce  
650 |a Fraud protection  
700 |a Turban, Efraim  
700 |a King, David  
700 |a Lee, Jae  
700 |a Liang, Ting-Peng 
700 |a Turban, Deborrah C. 
700 |a Lang, Judy 
942 |c BK 
999 |c 11148  |d 11148