ELECTRONIC commerce 2012: a managerial and social networks perspective /
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| Otros Autores: | , , , , , |
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| Formato: | Libro |
| Publicado: |
Boston:
Pearson,
2012.
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20250924115413.0 | ||
| 020 | |a 9780273761341 |c TZS 201,111/= | ||
| 040 | |a MUL |b eng. |e AACR2 | ||
| 082 | |a 381.142068 ELE | ||
| 245 | |a ELECTRONIC commerce 2012: |b a managerial and social networks perspective / |c Efraim Turban , David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban, and Judy Lang | ||
| 250 | |b Global edition. | ||
| 260 | |a Boston: |b Pearson, |c 2012. | ||
| 300 | |a 791p. : |b ill.(some col.); |c 30 cm. | ||
| 500 | |a Includes glossary (p.767-779). | ||
| 504 | |a Includes index (p.780-791) | ||
| 505 | |a Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects. | ||
| 546 | |a eng. | ||
| 650 | |a E-commerce infrastructure | ||
| 650 | |a Travel and tourism | ||
| 650 | |a Online purchasing | ||
| 650 | |a Mobile commerce | ||
| 650 | |a Fraud protection | ||
| 700 | |a Turban, Efraim | ||
| 700 | |a King, David | ||
| 700 | |a Lee, Jae | ||
| 700 | |a Liang, Ting-Peng | ||
| 700 | |a Turban, Deborrah C. | ||
| 700 | |a Lang, Judy | ||
| 942 | |c BK | ||
| 999 | |c 11148 |d 11148 | ||