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| LEADER |
00000nam a22000007a 4500 |
| 005 |
20250924115413.0 |
| 020 |
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|a 9780273761341
|c TZS 201,111/=
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| 040 |
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|a MUL
|b eng.
|e AACR2
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| 082 |
|
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|a 381.142068 ELE
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| 245 |
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|a ELECTRONIC commerce 2012:
|b a managerial and social networks perspective /
|c Efraim Turban , David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban, and Judy Lang
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| 250 |
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|b Global edition.
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| 260 |
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|a Boston:
|b Pearson,
|c 2012.
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| 300 |
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|a 791p. :
|b ill.(some col.);
|c 30 cm.
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| 500 |
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|a Includes glossary (p.767-779).
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| 504 |
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|a Includes index (p.780-791)
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| 505 |
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|a Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects.
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| 546 |
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|a eng.
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| 650 |
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|a E-commerce infrastructure
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| 650 |
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|a Travel and tourism
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| 650 |
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|a Online purchasing
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| 650 |
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|a Mobile commerce
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| 650 |
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|a Fraud protection
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| 700 |
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|a Turban, Efraim
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| 700 |
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|a King, David
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| 700 |
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|a Lee, Jae
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| 700 |
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|a Liang, Ting-Peng
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| 700 |
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|a Turban, Deborrah C.
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| 700 |
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|a Lang, Judy
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| 942 |
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|c BK
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| 999 |
|
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|c 11148
|d 11148
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