Consumer behavior : buying, having and being /
Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and th...
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| Natura: | Libro |
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London:
Pearson,
2024.
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| Edizione: | 14th. ed. |
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Sommario:
- Section 1. Foundations of consumer behavior Chapter 1. Buying, having, and being : an introduction to consumer behavior Chapter 2. Consumer ethics, the marketplace, and the planet Section 2. Making sense of the world Chapter 3. Perceiving and making meaning Chapter 4. Learning, remembering, and knowing Chapter 5. Motivation Section 3. Buying and having : choosing and using products Chapter 6. Attitudes and how to change them Chapter 7. Deciding Chapter 8. Buying, using, and disposing Section 4. Being : using products to create and communicate identity Chapter 9. Identity and self Chapter 10. Personality, values, and lifestyles Chapter 11. Social and cultural identity Section 5. Belonging Chapter 12. How groups define us Chapter 13. Social class and status Chapter 14. Culture Appendix A : data cases Appendix B : careers in consumer research Appendix C : consumer research methods Appendix D : sources of secondary data