Consumer behavior : buying, having and being /

Consumer behavior : buying, having and being /

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Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and th...

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Detalhes bibliográficos
Autor principal: SOLOMON, Michael R.
Outros Autores: Russell, Cristel A.
Formato: Livro
Publicado em: London: Pearson, 2024.
Edição:14th. ed.
Assuntos:
Choosing products
Consumer communities
Consumer ethics
Consumer involvement
E-commerce
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