Consumer behavior : buying, having and being /

Consumer behavior : buying, having and being /

Show other versions (2)

Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and th...

Full description

Saved in:
Bibliographic Details
Main Author: SOLOMON, Michael R.
Other Authors: Russell, Cristel A.
Format: Book
Published: London: Pearson, 2024.
Edition:14th. ed.
Subjects:
Choosing products
Consumer communities
Consumer ethics
Consumer involvement
E-commerce
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items