Advertising media planning : a brand management approach

Advertising media planning : a brand management approach

"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into...

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Bibliographic Details
Other Authors: KELLEY, L.D (Author), SHEEHAN, K.M (Author), DOBIAS,L. (Author), KORANDA, D.E (Author), JUGENHEIMER, D.W (Author)
Format: Book
Published: New York: Routledge, Taylor & Francis Group, c 2023.
Edition:5th ed.
Subjects:
Advertising media planning
Brand name products
Marketing
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