Managing major sports events : theory and practice
Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws o...
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| 格式: | 图书 |
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London :
Routledge ,
c 2021.
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| 版: | 2nd ed. |
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书本目录:
- 1. Introduction: The World of Major Sports Events, 2. Why Bid for Sports Events?, 3. How to Bid for an Event, 4. Leading and Setting Up an Organising Committee, 5. Planning Major Sports Events, 6. Financing Major Sports Events, 7. Marketing, Sponsorship, and Look-Feel, 8. Human Resources: Building High Functioning Organising Committees, 9. Volunteer Workforce, 10. Culture In-house, Outside, and All Around, 11. Stakeholder Relations and Protocol, 12. Communications and Media, 13. Digital and Social Media, 14. Technology, 15. Venues and Venuisation, 16. Risk Management and Readiness, 17. Security, 18. Ceremonies, 19. Games-time, 20. Closure, 21. Legacy and Sustainability