International marketing strategy : analysis, development and implementation

International marketing strategy : analysis, development and implementation

"Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully...

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Détails bibliographiques
Auteur principal:	DOOLE, I. (Author)
Autres auteurs:	LOWE, R. (Author), KENYON, A. (Author)
Format:	Livre
Publié:	United Kingdom : Cengage Learning , c 2022.
Édition:	9th ed.
Sujets:	International marketing Marketing strategy Marketing research
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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