International marketing strategy : analysis, development and implementation

International marketing strategy : analysis, development and implementation

"Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully...

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Bibliographic Details
Main Author: DOOLE, I. (Author)
Other Authors: LOWE, R. (Author), KENYON, A. (Author)
Format: Book
Published: United Kingdom : Cengage Learning , c 2022.
Edition:9th ed.
Subjects:
International marketing
Marketing strategy
Marketing research
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