International marketing strategy : analysis, development and implementation
"Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully...
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| Otros Autores: | , |
| Formato: | Libro |
| Publicado: |
United Kingdom :
Cengage Learning ,
c 2022.
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| Edición: | 9th ed. |
| Materias: | |
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Mzumbe University Main Campus Library
| Número de Clasificación: |
658.84 DOO |
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| Copia | On Shelf |