DOOLE, I., LOWE, R., & KENYON, A. (2022). International marketing strategy: Analysis, development and implementation (9th ed.). Cengage Learning.
Cita Chicago Style (17a ed.)DOOLE, I., R. LOWE, y A. KENYON. International Marketing Strategy: Analysis, Development and Implementation. 9th ed. United Kingdom: Cengage Learning, 2022.
Cita MLA (9a ed.)DOOLE, I., et al. International Marketing Strategy: Analysis, Development and Implementation. 9th ed. Cengage Learning, 2022.
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