Electronic commerce 2018 : a managerial and social networks perspective
EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward c...
محفوظ في:
| مؤلفون آخرون: | , , , , , |
|---|---|
| التنسيق: | كتاب |
| منشور في: |
Cham :
Springer,
c 2018.
|
| الطبعة: | 9th ed. |
| سلاسل: | Springer texts in business and economics
|
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
جدول المحتويات:
- Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Intelligent (Smart) E-Commerce.- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 9. Social Enterprise and Other Social Commerce Topics.- Chapter 10. Marketing and Advertising in E-Commerce.- Chapter 11. E-Commerce Security and Fraud Issues and Protections.- Chapter 12. Electronic Commerce Payment Systems.- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce.- Chapter 14. EC Strategy, Globalization, SMEs and Implementation.- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.