Electronic commerce 2018 : a managerial and social networks perspective
EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward c...
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| Other Authors: | , , , , , |
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| Format: | Book |
| Published: |
Cham :
Springer,
c 2018.
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| Edition: | 9th ed. |
| Series: | Springer texts in business and economics
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| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 005 | 20250712104730.0 | ||
| 020 | |a 9783319864600 |c TZS 352,143/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 381.142068 ELE | ||
| 245 | |a Electronic commerce 2018 : |b a managerial and social networks perspective |c /Efraim Turban ... [et al.] . | ||
| 250 | |a 9th ed. | ||
| 260 | |a Cham : |b Springer, |c c 2018. | ||
| 300 | |a xxviii, 636 p. : |b ill. ; |c 28 cm. | ||
| 440 | |a Springer texts in business and economics | ||
| 504 | |a Includes reference and index | ||
| 505 | |a Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Intelligent (Smart) E-Commerce.- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 9. Social Enterprise and Other Social Commerce Topics.- Chapter 10. Marketing and Advertising in E-Commerce.- Chapter 11. E-Commerce Security and Fraud Issues and Protections.- Chapter 12. Electronic Commerce Payment Systems.- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce.- Chapter 14. EC Strategy, Globalization, SMEs and Implementation.- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments. | ||
| 520 | |a EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. | ||
| 546 | |a eng. | ||
| 650 | |a Electronic commerce Management | ||
| 650 | |a Social networks | ||
| 650 | |a E-commerce-business models | ||
| 650 | |a Electronic markets | ||
| 700 | |a TURBAN, E. |c (Author) | ||
| 700 | |a OUTLAND, J. |c (Author) | ||
| 700 | |a KING, D. |c (Author) | ||
| 700 | |a LEE, J. K. |c (Author) | ||
| 700 | |a LIANG, T-P. |c (Author) | ||
| 700 | |a TURBAN, D. C. |c (Author) | ||
| 942 | |c BK | ||
| 999 | |c 11080 |d 11080 | ||