Electronic commerce 2018 : a managerial and social networks perspective

Electronic commerce 2018 : a managerial and social networks perspective

EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward c...

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Autres auteurs: TURBAN, E. (Author), OUTLAND, J. (Author), KING, D. (Author), LEE, J. K. (Author), LIANG, T-P. (Author), TURBAN, D. C. (Author)
Format: Livre
Publié: Cham : Springer, c 2018.
Édition:9th ed.
Collection:Springer texts in business and economics
Sujets:
Electronic commerce Management
Social networks
E-commerce-business models
Electronic markets
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Description
Résumé:EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices.
Description matérielle:xxviii, 636 p. : ill. ; 28 cm.
Bibliographie:Includes reference and index
ISBN:9783319864600

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