Essentials of strategic management
This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy
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| 格式: | 图书 |
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Harlow :
Pearson Education Limited ,
c 2014.
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| 版: | 5th ed. |
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书本目录:
- Strategic audit of a corporation Basic concepts of strategic management Corporate governance and social responsibility Environmental scanning and industry analysis Internal scanning: organizational analysis Strategy formulation: situation analysis and business strategy Strategy formulation: corporate strategy Strategy implementation : organizing for action Strategy implementation : staffing and leading Evaluation and control Strategy formulation: functional strategy and strategic choice