Essentials of strategic management

This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy

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主要作者: HUNGER, J.D. (Author)
其他作者: WHEELEN, T. L. (Author)
格式: 图书
出版: Harlow : Pearson Education Limited , c 2014.
版:5th ed.
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