Essentials of strategic management

Essentials of strategic management

This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy

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Detalhes bibliográficos
Autor principal: HUNGER, J.D. (Author)
Outros Autores: WHEELEN, T. L. (Author)
Formato: Livro
Publicado em: Harlow : Pearson Education Limited , c 2014.
Edição:5th ed.
Assuntos:
Strategic planning
Business planning
Strategy formulation
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