Essentials of strategic management

Essentials of strategic management

This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy

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Bibliographic Details
Main Author:	HUNGER, J.D. (Author)
Other Authors:	WHEELEN, T. L. (Author)
Format:	Book
Published:	Harlow : Pearson Education Limited , c 2014.
Edition:	5th ed.
Subjects:	Strategic planning Business planning Strategy formulation
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