Essentials of strategic management
This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy
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| 其他作者: | |
| 格式: | 图书 |
| 出版: |
Harlow :
Pearson Education Limited ,
c 2014.
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| 版: | 5th ed. |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 005 | 20250712084622.0 | ||
| 020 | |a 9781292020907 |c TZS 193,724/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.4012 HUN | ||
| 100 | |a HUNGER, J.D. (Author) | ||
| 245 | |a Essentials of strategic management |c /J. David Hunger and Thomas L. Wheelen | ||
| 250 | |a 5th ed. |b Pearson New International Edition | ||
| 260 | |a Harlow : |b Pearson Education Limited , |c c 2014. | ||
| 300 | |a ii, 188 p. : |b ill. ; |c 28 cm. | ||
| 504 | |a Includes reference and index p. 180 - 187 | ||
| 505 | |a Strategic audit of a corporation Basic concepts of strategic management Corporate governance and social responsibility Environmental scanning and industry analysis Internal scanning: organizational analysis Strategy formulation: situation analysis and business strategy Strategy formulation: corporate strategy Strategy implementation : organizing for action Strategy implementation : staffing and leading Evaluation and control Strategy formulation: functional strategy and strategic choice | ||
| 520 | |a This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy | ||
| 546 | |a eng. | ||
| 650 | |a Strategic planning | ||
| 650 | |a Business planning | ||
| 650 | |a Strategy formulation | ||
| 700 | |a WHEELEN, T. L. |c (Author) | ||
| 942 | |c BK | ||
| 999 | |c 11079 |d 11079 | ||