Essentials of strategic management
This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy
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| Formato: | Livro |
| Publicado em: |
Harlow :
Pearson Education Limited ,
c 2014.
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| Edição: | 5th ed. |
| Assuntos: | |
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| Resumo: | This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy |
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| Descrição Física: | ii, 188 p. : ill. ; 28 cm. |
| Bibliografia: | Includes reference and index p. 180 - 187 |
| ISBN: | 9781292020907 |