International marketing management /

International marketing management /

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and proces...

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Библиографические подробности
Главный автор:	Berndt, Ralph
Другие авторы:	ALTOBELLI, Claudia F., SANDER, Mathias
Формат:	‌
Опубликовано:	Berlin : Springer Gabler, 2023.
Предметы:	International marketing planning Marketing environment International market research International market strategies International campanies management
Online-ссылка:	https://doi.org/10.1007/978-3-662-66800-9
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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