International marketing management /

International marketing management /

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and proces...

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Détails bibliographiques
Auteur principal:	Berndt, Ralph
Autres auteurs:	ALTOBELLI, Claudia F., SANDER, Mathias
Format:	Livre
Publié:	Berlin : Springer Gabler, 2023.
Sujets:	International marketing planning Marketing environment International market research International market strategies International campanies management
Accès en ligne:	https://doi.org/10.1007/978-3-662-66800-9
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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