International marketing management /

International marketing management /

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and proces...

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Autor principal: Berndt, Ralph
Otros Autores: ALTOBELLI, Claudia F., SANDER, Mathias
Formato: Libro
Publicado: Berlin : Springer Gabler, 2023.
Materias:
International marketing planning
Marketing environment
International market research
International market strategies
International campanies management
Acceso en línea:https://doi.org/10.1007/978-3-662-66800-9
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