International marketing management /

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and proces...

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主要作者: Berndt, Ralph
其他作者: ALTOBELLI, Claudia F., SANDER, Mathias
格式: 图书
出版: Berlin : Springer Gabler, 2023.
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在线阅读:https://doi.org/10.1007/978-3-662-66800-9
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https://doi.org/10.1007/978-3-662-66800-9

Mzumbe University Main Campus Library

持有资料详情 Mzumbe University Main Campus Library
索引号: 658.848 BER
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