International marketing : winning in the new global economy/
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|---|---|
| 格式: | 图书 |
| 出版: |
San Diego :
Cognella Academic Publishing.,
c2023
|
| 版: | 2nd.ed. |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 005 | 20250709075642.0 | ||
| 020 | |a 9798823322683 |c TZs.756,900/= | ||
| 040 | |a MUL |b eng. |e AACR2 | ||
| 082 | |a 658.84 INT | ||
| 245 | |a International marketing : |b winning in the new global economy/ |c edited by Christopher L. Myers | ||
| 250 | |a 2nd.ed. | ||
| 260 | |a San Diego : |b Cognella Academic Publishing., |c c2023 | ||
| 300 | |a xv,223p.: |b ill,; |c 24cm. | ||
| 500 | |a Includes references p.215 - 218 | ||
| 546 | |a eng. | ||
| 650 | |a Global Economy | ||
| 650 | |a Global Branding | ||
| 650 | |a International Marketing Planning | ||
| 700 | |a Myers, Christopher L. | ||
| 942 | |c BK | ||
| 999 | |c 11035 |d 11035 | ||