International marketing : winning in the new global economy/

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Dettagli Bibliografici
Altri autori:	Myers, Christopher L.
Natura:	Libro
Pubblicazione:	San Diego : Cognella Academic Publishing., c2023
Edizione:	2nd.ed.
Soggetti:	Global Economy Global Branding International Marketing Planning
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MARC


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040		\|a MUL \|b eng. \|e AACR2
082		\|a 658.84 INT
245		\|a International marketing : \|b winning in the new global economy/ \|c edited by Christopher L. Myers
250		\|a 2nd.ed.
260		\|a San Diego : \|b Cognella Academic Publishing., \|c c2023
300		\|a xv,223p.: \|b ill,; \|c 24cm.
500		\|a Includes references p.215 - 218
546		\|a eng.
650		\|a Global Economy
650		\|a Global Branding
650		\|a International Marketing Planning
700		\|a Myers, Christopher L.
942		\|c BK
999		\|c 11035 \|d 11035