Managerial economics /
This well-structured textbook walks readers through the full managerial economics toolkit—from demand forecasting and cost theory to pricing strategies, investment analysis, and macroeconomic considerations. With the inclusion of fresh chapters on project finance and macroeconomics, it aims to thoro...
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| Autor principal: | |
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| Formato: | Livro |
| Publicado em: |
New Delhi :
Tata McGraw-Hill Education Private Limited,
2011.
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| Edição: | 2nd ed. |
| Assuntos: | |
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| Resumo: | This well-structured textbook walks readers through the full managerial economics toolkit—from demand forecasting and cost theory to pricing strategies, investment analysis, and macroeconomic considerations. With the inclusion of fresh chapters on project finance and macroeconomics, it aims to thoroughly prepare both students and practitioners for real-world decision-making backed by economic principles. |
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| Descrição Física: | viii, 260 p. : ill. ; 23 cm. |
| Bibliografia: | Includes index. |
| ISBN: | 9780071067867 0071067868 |