International business /

International business /

International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to suc...

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Bibliographic Details
Main Author:	Paul, Justin
Format:	Book
Published:	New Delhi : Prentice-Hall of India Private Limited, ©2005.
Edition:	2nd ed.
Subjects:	International business International trade
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