International business /

International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to suc...

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Detalhes bibliográficos
Autor principal: Paul, Justin
Formato: Livro
Publicado em: New Delhi : Prentice-Hall of India Private Limited, ©2005.
Edição:2nd ed.
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040 |a MU – DCCL   |b eng.   |e AACR 2nd rev. ed. 
082 |a 338.88 PAU 
100 |a Paul, Justin 
245 |a  International business /  |c Justin Paul 
250 |a 2nd ed. 
260 |a New Delhi :  |b Prentice-Hall of India Private Limited,  |c ©2005. 
300 |a xx, 463 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and index. 
520 |a International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to succeed in a global marketplace. 
546 |a eng. 
650 |a  International business 
650 |a International trade 
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