International business /
International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to suc...
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| 格式: | 图书 |
| 出版: |
New Delhi :
Prentice-Hall of India Private Limited,
©2005.
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| 版: | 2nd ed. |
| 主题: | |
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| 总结: | International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to succeed in a global marketplace. |
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| 实物描述: | xx, 463 p. : ill. ; 24 cm. |
| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 9788120328310 8120328310 |