International business /
International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to suc...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| منشور في: |
New Delhi :
Prentice-Hall of India Private Limited,
©2005.
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| الطبعة: | 2nd ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
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| الملخص: | International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to succeed in a global marketplace. |
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| وصف مادي: | xx, 463 p. : ill. ; 24 cm. |
| بيبلوغرافيا: | Includes bibliographical references and index. |
| ردمك: | 9788120328310 8120328310 |