Retail marketing
This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice
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| Autor principal: | |
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| Formato: | Livro |
| Publicado em: |
London:
McGraw-Hill,
c 2002.
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| Edição: | 2nd ed. |
| Assuntos: | |
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Sumário:
- 1. Introduction to Retail Marketing Pt. 1. Retail Marketing Strategy. 2. The Competitive Environment. 3. Understanding the Consumer. 4. Retail Strategy and Planning. 5. Monitoring Marketing Performance. 6. Monitoring Financial Performance Pt. 2. The Retail Marketing Mix. 7. Retail Location. 8. Product Selection and Buying. 9. Retailers' Own Brands. 10. Retail Pricing. 11. Advertising and Promotion. 12. The Selling Environment. 13. Retail Service Pt. 3. The Retailing Sans Frontieres. 14. International Retailing. 15. E-tail marketing