Retail marketing

Retail marketing

This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice

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Detalhes bibliográficos
Autor principal: McGOLDRICK, P. (Author)
Formato: Livro
Publicado em: London: McGraw-Hill, c 2002.
Edição:2nd ed.
Assuntos:
Marketing
Retail trade
Financial performance
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