Retail marketing
This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice
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| Natura: | Libro |
| Pubblicazione: |
London:
McGraw-Hill,
c 2002.
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| Edizione: | 2nd ed. |
| Soggetti: | |
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Mzumbe University Main Campus Library
| Collocazione: |
658.8 McG |
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| Copia | On Shelf |