Retail marketing
This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice
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| 主要作者: | |
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| 格式: | 图书 |
| 出版: |
London:
McGraw-Hill,
c 2002.
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| 版: | 2nd ed. |
| 主题: | |
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| 总结: | This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice |
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| 实物描述: | x, 658 p. : ill. ; 25 cm. |
| 参考书目: | Includes references and index p. 634 - 658 |
| ISBN: | 9780077092504 |