Retail marketing
This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice
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| Auteur principal: | |
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| Format: | Livre |
| Publié: |
London:
McGraw-Hill,
c 2002.
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| Édition: | 2nd ed. |
| Sujets: | |
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| Résumé: | This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice |
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| Description matérielle: | x, 658 p. : ill. ; 25 cm. |
| Bibliographie: | Includes references and index p. 634 - 658 |
| ISBN: | 9780077092504 |