Retail marketing
This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| منشور في: |
London:
McGraw-Hill,
c 2002.
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| الطبعة: | 2nd ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| الملخص: | This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice |
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| وصف مادي: | x, 658 p. : ill. ; 25 cm. |
| بيبلوغرافيا: | Includes references and index p. 634 - 658 |
| ردمك: | 9780077092504 |